Lex Luger : Beatsmith

Last year, Virginia native Lex Luger emerged on the scene as a producer on the rise with a pair of breakout numbers: Waka Flocka Flame's rumbling "Hard in da Paint" and Rick Ross' industrial-strength banger "B.M.F. (Blowin' Money Fast)."

This year, however, he's already showed a more diverse approach to projects, a full-length effort with Three 6 Mafia's Juicy J and the first single from Jay-Z and Kanye West's Watch the Throne joint LP.

The young beatsmith — who, like Big K.R.I.T., learned how to produce using the PlayStation video game "Beat Generator" — expects to showcase his range in 2011.

"My sound is hard, but I want people to hear another side," Luger said. "I got R&B, pop, everything, and I want people to see that and hear that. I feel like I could do that now because of this Kanye West and Jay-Z record. I feel like I can go where I want to go."

Bow down.

Directed by Samuel Rogers. Edited by Christopher Schafer.

Lex Luger | Interview from Samuel Rogers on Vimeo.