Lex Luger : Beatsmith

Last year, Virginia native Lex Luger emerged on the scene as a producer on the rise with a pair of breakout numbers: Waka Flocka Flame's rumbling "Hard in da Paint" and Rick Ross' industrial-strength banger "B.M.F. (Blowin' Money Fast)."

This year, however, he's already showed a more diverse approach to projects, a full-length effort with Three 6 Mafia's Juicy J and the first single from Jay-Z and Kanye West's Watch the Throne joint LP.

The young beatsmith — who, like Big K.R.I.T., learned how to produce using the PlayStation video game "Beat Generator" — expects to showcase his range in 2011.

"My sound is hard, but I want people to hear another side," Luger said. "I got R&B, pop, everything, and I want people to see that and hear that. I feel like I could do that now because of this Kanye West and Jay-Z record. I feel like I can go where I want to go."

Bow down.

Directed by Samuel Rogers. Edited by Christopher Schafer.

Lex Luger | Interview from Samuel Rogers on Vimeo.

The story behind Skillz "Rap Up"

Its that time of year again where everyone is impatiently waiting for Skillz to drop his year end Rap Up. Our media mastermind Samuel Rogers just shot this video with the story behind the Rap Up. Check it out, the video speaks for itself.

Skillz | Rap Up from Samuel Rogers on Vimeo.

CHECK OUT ONE OF VA'S HOTTEST ARTISTS...JEFF SHEELY! ARTSHOW TONIGHT AT THE JEWISH MOTHER IN NORFOLK, VIRGINIA!

New D&A Commercial!

D&A just released a new commercial, check it out! Big up's to Botique W - WLKN holding us down in Quebec. Check em' out on facebook at http://www.facebook.com/#!/wlknstore. Check out the commercial and let us know what you think.

Drive & Ambition | WLKN from Samuel Rogers on Vimeo.

Mike Jenkin's has Drive & Ambition

Let me start off by saying I am a true Washington Redskins fan. But i've gotta take the time to let yall know about my boy Mike Jenkin's of the Dallas Cowboys holding down Drive & Ambition down there in the state of Texas. Last year, Mike was voted into his First Pro Bowl appearance; at the age of 24 in the second year of his NFL career. Make sure you keep an eye out for this guy on Sunday's during the football season. This guy bleed's Drive & Ambition, and were happy to have his support.

Winter Wonderland? I think not.

Its December, and I'm already sick and tired of winter. Yesterday the 7 cities got about 3 inches of snow dumped on us. Not much you say? Psssh, thats was enough to shut the entire Hampton Roads area down. Usually, my commute from Home to Work takes about 25 minutes. Yesterday, it took 3 and 1/2 hours. Hey, at least my nearest bar was open and serving! Hope everyone that was out in that mess yesterday made it to their destination safely.

Introducing...Josh Govindan

I would like to take the time to introduce one of the first members of the Drive & Ambition skate team, Josh Govindan. Pictured above is Josh doing a backside crook in the Drive & Ambition 50 Foot Lady Tee.Josh looks as relaxed and comfortable on a skateboard as anyone could. He's consistent and almost never falls. On top of that, he's able to bust out with some incredible tricks. Josh is one of those rare gifted skaters who is obviously born to ride. We look forward to this spring when he will be holding numerous Drive & Ambition sponsored skate events. This dude represents Drive & Ambition to the fullest with his up and coming skate career. Be sure to keep checking back on our facebook, blog, and website where you can keep checking up on Josh, his career, and the upcoming event's he will have going on! Keep doing your thing my dude.